VIRTUAL PROGRAMS

VIRTUAL PROGRAMMING 

This page will be your resource for our virtual workshops and the workbooks, worksheets and other items related to virtual programming

The Dream Center houses internal and outside programming that is specifically designed for catalytic change. Dream Center Programming is ALWAYS FREE and can be enrolled in via our website.

To sign up for a class, please click on the flyer or the title of the program and fill out the form.

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All classes will be taught on Zoom (unless noted). Please download the Zoom client to computer prior to the class by visiting zoom.us.

 

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REBRANDING YOU: GRADS & YOUNG PROFESSIONALS

PROGRAM IS CANCELED

TUESDAY | JULY 28 | 6:30 PM EDT | 5:30 PM CDT | 3:30 PM PST

The Dream Center launches the Monday Motivation Series dedicated
to Rebranding You!

Each session will feature information for rebranding, and rebuilding
you – and your enterprise – in the post-pandemic space. We know that
everyone has questions about how to start, restart and grow. Now is
the time to explore strategies and tools to get you and/or your
organization to the next level in a sustainable, scalable manner.

This session focuses on recent graduates and young professionals
reevaluating career and educational options in this new normal.

REGISTER NOW!

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HEAL THYSELF MEDITATION

FRIDAYS | JULY 3, 17 & 31 | 11 AM EDT | 10 AM CDT | 8 AM PST

Your virtual mindfulness moment. Heal Thyself Meditation returns as
an online practice. Launch into the weekend with “me time.” Meditation
is an experience that is said to bring calm and clarity to the mind.
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BUILDING YOUR OWN BUSINESS WEBSITE

PROGRAM WAS CONSOLIDATED INTO ONE SESSION

TUESDAY | JULY 14 & 21 | 6 PM EDT | 5 PM CDT | 3 PM PST

Building your own business website  Attendee Workbook    dwnl_workbook_button

In the past, building a business website could be expensive and
complicated. But today, there are website builders that are affordable
and easy-to-use for almost any entrepreneur. This course will teach
you how to create a professional business website with the latest tools.
You will leave this course with a real business website and the
information to build and launch it on your own.This course requires a
computer. If you cannot bring a computer to the course, please note this
when registering.

This course is the third module in the NYC Department of Small Business
Services’ (SBS) six-module Digital Marketing series. We encourage you to
complete the prior two modules, “Developing a Marketing Strategy” and
“Creating Content Your Customers Value,” before you take this course.

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SOCIAL MEDIA MARKETING

WEDNESDAY | JULY 15 | 6:15 PM EDT | 5:15 PM CDT | 3:15 PM PST

Social media marketing ATTENDEE WORKBOOK     dwnl_workbook_button

Social media has become an essential tool of every modern business.
The challenge for entrepreneurs, however, is knowing how to create
the right content on the right platform for their target customers. This
course will teach you how to navigate the modern social media
platforms as an entrepreneur.

By the end of this course, you will be able to:
• Determine the social media platforms that your target customers use
• Operate these platforms as a business according to best practices
• Create “repurposed content” that attracts social media users and links
them to your website
• Choose a social media management tool for your business

Please download the workbook for the class. A computer is recommended,
but not required, for this course.

This course is the sixth and final module in the NYC Department of Small
Business Services’ (SBS) six-module Digital Marketing series. We encourage
you to complete the five prior modules –“Developing a Marketing Strategy,”
“Creating Content Your Customers Value,” “Building Your Own Business
Website,” “Search Engine Optimization (SEO),” and “Email Marketing” –
before you take this course.

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SEARCH ENGINE OPTIMIZATION

MONDAY | JULY 27 | 6:30 PM EDT | 5:30 PM CDT | 3:30 PM PST

Search engine Optimization (SEO) Attendee Workbook  dwnl_workbook_button

Did you know that 93% of people buying something online use a
search engine like Google? And when people use search engines,
92% of their clicks go to the first page that appears. What this
means for business owners – optimizing your website for search
engines is essential. This course will teach you the latest tools and
practices in search engine optimization (SEO).

By the end of this course, you will be able to:
• Define the top 9 factors that search engines use to rank websites
• Evaluate real websites (including your own) for their strengths
and weaknesses
• Raise your website’s ranking using keywords, tags, backlinks,
and more.

This course is the fourth module in the NYC Department of Small
Business Services’ (SBS) six-module Digital Marketing series. SBS
encourages you to complete the prior module, “Building a Business
Website,” before you take this course.